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It's your worst nightmare. You're on your way to your son's big football match, your daughter's graduation or that big business meeting your career depends on, and disaster strikes: a flat tyre on the motorway. With Goodyear's revolutionary RunOnFlat technology, this fear will be a thing of the past. Cars fitted with RunOnFlat tyres will keep going for up to 50 miles after a puncture or blow out. So no matter where you're going, Goodyear RunOnFlat will make sure you get there.

Sudden air loss can be one of the most dangerous experiences for car drivers. Imagine a tyre that is highly resistant to fatigue and that can keep driving in the event of air loss pressure. A tyre that can handle almost all types of puncture, carrying you home or to a service station safely at any time.

Goodyear's new RunOnFlat technology is based on the concept of reinforced sidewalls inside the tyre. When a standard tyre deflates, it simply collapses under the weight of the car, allowing the beads to come off the rim and the sidewalls to be squashed onto the road. The pressure totally destroys the tyre within a few miles. The reinforced sidewalls in Goodyear's RunOnFlat tyres keep the tyre on the rim and succeed in carrying the weight of the car for up to 50 miles after a puncture with complete air pressure loss.